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BRANDING

What AI can’t brand

Shelf appeal is social proof

Why modern marketing is missing the magic of meaningful repetition

The desire curve: how brand timing triggers obsession

Is your brand a mirror or a megaphone?

Why every brand needs its own vogue September issue moment

30/05/25

What AI can’t brand

The AI-generated brand isn’t a disaster. It’s a decoy.

27/05/25

Shelf appeal is social proof

Why packaging design is your silent salesperson.

22/05/25

Why modern marketing is missing the magic of meaningful repetition

You’re Not Building a Brand. You’re Building a Ritual.

20/05/25

The desire curve: how brand timing triggers obsession

Launches don’t fail because they’re boring. They fail because they’re misaligned.

14/05/25

Is your brand a mirror or a megaphone?

The problem isn’t quality. It’s perspective.

25/03/25

Why every brand needs its own vogue September issue moment

Some brands exist. Others define the moment.

18/03/25

How cult beauty brands hook you without screaming ‘buy me’

Because the best beauty brands don’t chase, they attract.

28/02/25

Would Chanel ever use exclamation marks? A guide to tone of voice

Repeat after me: ‘tone of voice guides should underpin my entire brand’.

21/02/25

Science Meets Seduction: Why the Best Beauty Brands Balance Data and Desire

Data doesn’t matter if you don’t tell your consumers why—here’s how to do it.

06/11/24

Can we be real for a sec?

There's no stopping AI designs - but we've been discussing where it's best used... and left behind.

What else are we paying attention to?

Download our 2025 Trend Report to see what's happening in design and business. Discover what we're focused on, all while future proofing your brand so that you don’t fall victim to those 6 month trends.