BRANDING

What AI can’t brand

Shelf appeal is social proof

Why modern marketing is missing the magic of meaningful repetition

The desire curve: how brand timing triggers obsession

Is your brand a mirror or a megaphone?

Why every brand needs its own vogue September issue moment

How cult beauty brands hook you without screaming ‘buy me’

Would Chanel ever use exclamation marks? A guide to tone of voice

Science Meets Seduction: Why the Best Beauty Brands Balance Data and Desire