BRANDING

The Desire Curve: How Brand Timing Triggers Obsession

Is your brand a mirror or a megaphone?

Why every brand needs its own vogue September issue moment

How cult beauty brands hook you without screaming ‘buy me’

Would Chanel ever use exclamation marks? A guide to tone of voice

Science Meets Seduction: Why the Best Beauty Brands Balance Data and Desire

Can we be real for a sec?

Stand out or stand aside: why bold brands win

The esteem effect: boosting your bottom line