Client: Furthr Festival (formerly Dublin BIC)
What we did: Event Design I Signage I Marketing Collateral I Website Design I Animations I Digital Experience Design
Commercial Outcomes: Grew attendance from 900 to 8,700 attendees I Sold out the event following relaunch I Repositioned Dublin BIC into Furthr Festival I Established Furthr as one of Europe’s leading innovation and startup events I Created a scalable event identity capable of growing year after year I Increased engagement across both digital and physical event experiences
Introduction:
Furthr Festival wasn’t created from scratch.
It was the next chapter of an event that had already played an important role within Ireland’s startup and innovation ecosystem. But while the ambition remained strong, the brand, experience and perception no longer reflected the calibre of conversations, businesses and opportunities the event was bringing together.
BOAST partnered with the team during the relaunch of Dublin BIC into Furthr Festival, helping shape an entirely new event experience designed to inspire, connect and position the festival as a leading destination for founders, innovators, investors and future-focused thinkers.
The goal wasn’t simply attracting more attendees. It was creating an event people wanted to be part of.
Introduction:
The relaunch required far more than a new visual identity.
Every touchpoint of the festival experience was reimagined through the lens of innovation, energy and possibility. From the stage design and event environment through to the digital experience, animations, signage, event communications and branded collateral, the objective was creating a festival that felt as forward-thinking as the ideas being shared on stage.
Working across physical and digital environments, we developed an immersive brand world that extended throughout the entire attendee journey. Animation was integrated alongside lighting, sound, motion and environmental design to create a more dynamic and memorable experience, while event apps, menus, wayfinding, social content and communications ensured consistency across every interaction.
Rather than feeling like a traditional conference, Furthr was designed to feel like a movement. A place where ambitious people came together to exchange ideas, challenge assumptions and help shape what comes next.
The Outcome:
The transformation delivered results far beyond aesthetics.
Following the relaunch, Furthr Festival grew from approximately 900 attendees to more than 8,700 attendees, selling out and establishing itself as one of the most recognised innovation festivals in Europe.
More importantly, the event evolved from a traditional industry conference into a cultural touchpoint for the startup and innovation community. The new positioning created stronger recognition, greater excitement and a clearer sense of identity, helping attract founders, investors, entrepreneurs and industry leaders from across the region.
Today, Furthr stands as a flagship event within the European innovation ecosystem and a powerful example of what can happen when strategy, design and experience work together to create something people genuinely want to be part of.
The relaunch of Furthr Festival not only elevated the event’s appeal but also signified the dawn of a new era. By integrating animation, sound, lighting, design and branding, Furthr established itself as a pivotal platform for innovation. This transformation marked Furthr as a trailblazer, heralding a future where the festival is not just an event but a landmark occasion in Dublin that inspires change and fosters a community of forward-thinkers.
Bragging Rights
“Finding an agency partner that really understands your brand vision and shares the same passion can be a challenging process. From our initial meeting, Boast brought an inspiring, fresh perspective and really understood our brand. The whole team worked with us strategically, not only bringing a new brand positioning to life but also worked on our communication strategy, the new brand visual identity, the development of our new website and all things creative. Boast also developed and delivered the creative concept for our annual large scale event, ‘Furthr Festival’, developing all the assets from digital signage, exhibition space, venue branding and our event communications. April and the team are responsive with super attention to detail and I would highly recommend Boast as a valuable addition to any organisation.”
– Stephanie Bell, CMO
"From our initial meeting, BOAST brought an inspiring, fresh perspective and really understood our brand."
Testimonial: “Finding an agency partner that really understands your brand vision and shares the same passion can be a challenging process. From our initial meeting, BOAST brought an inspiring, fresh perspective and really understood our brand. The whole team worked with us strategically, not only bringing a new brand positioning to life but also worked on our communication strategy, the new brand visual identity, the development of our new website and all things creative.
BOAST also developed and delivered the creative concept for our annual large scale event, Furthr Festival, developing all the assets from digital signage, exhibition space, venue branding and our event communications. April and the team are responsive with super attention to detail and I would highly recommend BOAST as a valuable addition to any organisation.”
Stephanie Bell, CMO.
