contact@boast-studio.comSydney, NSW 2010Perth, WA 6000Working globally.

Visual Identity | World Building | Motion Design | Illustration | Brand Collateral

Branding

Bend the playbook to build a brand that resonates deeply, echoes widely, and earns cultural clout.

Beautiful design gets noticed. Commercially built design gets chosen.

We design obsession-worthy brand identities that influence global perspectives and steer cultural shifts, transporting brands to cult status. They’re made for people to fall for and for retailers to want on their shelves, because every one has a commercial job to do: stand out in a crowded category and turn first-time buyers into devotees.

KIN Pilates website and merch shop shown on phone screens against campaign photography

How We Work

At BOAST, we fuse sharp-eyed strategy with unique creativity to build an entire brand universe.

Our collaborative branding workshops dig under the surface to translate what you stand for into how you will visually stand out. Your brand won’t play small. It’ll chase opportunities by attracting a devoted community that name-drops your brand to anyone who’ll listen. Rewrite the rule book with a branding too good not to brag about.

Commercial outcomes

Cult status, built to sell.

Before we draw anything, we look at where your brand will actually be bought and the price it needs to justify. That shapes everything from colour and type to how the range extends.

The result is an identity people obsess over that performs as hard as it looks, at launch and three product lines later.

What retailers look for

The brand buyers want before they’ve seen the sales deck.

Retail buyers decide quickly. They’re drawn to brands that already feel like they have a following, with a range that reads as one family beside the category leaders.

For direct-to-consumer brands with retail ambitions, we design with that conversation in mind, from the community that proves demand to the point of sale that supports your listing.

Design that connects

Behind every iconic brand is a multi-faceted identity built on verbal and visual storytelling. Our formula folds your story into the entire consumer journey to create experiences, not just designs. Envisage your brand identity in full form, from packaging on the shelves, to campaigns worthy of stadium takeovers. We don’t stop at a logo. We build legacies with branding that brings people together.

Every colour, typeface and image in your identity traces back to your strategy, so the look and the story land as one idea.

The whole brand world

A logo is one touchpoint. A brand world is every one.

We build the full world around your logo: colour system, custom illustration and patterns, imagery and shoot direction, layout styling, packaging, social and campaign assets.

It’s designed as one system, so it holds together on a website, a carry bag, a market stall or a billboard.

Branded Content

Rise above the noise to encourage deeper engagement with unforgettable photography, videography and animations. We layer emotion with strategy to create dynamic visuals so undeniably on-brand that your audience (and competitors) will sit up and take notice.

FAQs

We only need a logo, can you help?

Not quite. A logo alone won’t build the kind of brand that earns trust, turns heads, or creates loyal communities. We build full brand worlds, the kind that say we see you, and we’ve got you. The logo is just the cherry on top. If you're just after a logo, we're probably not the right fit, and that’s okay.

What’s included in the branding package?

We customise every project, but most branding work includes: visual identity, social assets, packaging design, print and digital collateral, ad designs, layout guidelines, imagery selection and more.
Every guideline, print file and digital template is delivered in Canva, set up so your team has full control of the brand from day one.

Brand Identity

Behind every iconic brand is a multi-faceted identity built on verbal and visual storytelling. Our formula folds your story into the entire consumer journey to create experiences, not just designs. Envisage your brand identity in full form, from packaging on the shelves, to campaigns worthy of stadium takeovers. We don’t stop at a logo. We build legacies with branding that brings people together.

Branded Content

Rise above the noise to encourage deeper engagement with unforgettable photography, videography and animations. We layer emotion with strategy to create dynamic visuals so undeniably on-brand that your audience (and competitors) will sit up and take notice.

Dive into our collection of client success stories, where we celebrate the remarkable journeys and wins that don’t always make the headlines. It’s a testament to the power of partnership and innovation in building brands that aren’t just seen, but felt and remembered.

Selected work