Client: Antica Projects – Hospitality Development & Design Studio
What we did: Brand Design | Positioning
Commercial Outcomes: Created a distinctive brand identity for a multi-disciplinary hospitality studio | Developed a strategic positioning centred around character, storytelling and cultural depth | Established a scalable brand platform capable of supporting future hotel, property and hospitality ventures | Built a visual identity that balances heritage, craftsmanship and contemporary design
Introduction:
Antica Projects reimagines hospitality through a lens of character and soul.
Based in Brisbane, the studio develops hotels and hospitality experiences designed to feel lived in, layered and deeply connected to place. Spaces that carry a sense of history, even when newly built. Places that feel collected rather than constructed.
BOAST partnered with Antica to create a brand identity capable of capturing that philosophy.
Rather than leaning into the polished perfection often associated with luxury hospitality, we built a brand world that embraced texture, nostalgia and storytelling. One that sits comfortably between heritage and modernity. Refined but never sterile. Worldly but deeply personal.
Every element of the identity was designed to reflect the way Antica approaches its projects. Thoughtfully curated, rich in detail and quietly confident in its point of view.
The Outcome:
The result is a brand that feels less like a property developer and more like a custodian of stories.
A visual and verbal identity designed to evoke curiosity, craftsmanship and a sense of discovery. One that reflects Antica’s belief that the best hospitality experiences aren’t simply designed. They’re felt.
Today, Antica Projects stands apart through a brand world that feels as considered and character-filled as the spaces it creates. Layered, timeless and built to leave a lasting impression.
