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Client: Breeze – luxury winery experience in Swan Valley

What we did: Strategy | Branding | Creative Direction | Signage | Website Design

Commercial Outcomes: Created a cohesive brand world designed to extend across hospitality, events and digital touchpoints | Reframed the traditional winery experience for a younger and more experience-driven audience | Developed a highly differentiated hospitality identity within the Swan Valley wine space | Established a scalable visual identity system built around escapism, atmosphere and cultural relevance

Breeze Swan Valley brand copy debossed into a textured concrete wall

Introduction:

Meet Breeze, Swan Valley’s coolest escape from the scorching wine tour days. Picture a laid-back Italian beach club, meeting the luxurious feel of an Australian vineyard. It’s a fusion of fine wine, breathtaking views, and that much-needed breath of fresh air. Breeze offers more than just a sip of relaxation; it’s an entire experience – a place to cool down, let loose and dive in. So, eat your heart out, Europe; Breeze is the new destination for wine lovers seeking an extraordinary blend of fun and tranquility.

Breeze came to us during the design stage, faced with the task of translating the heat-beating, fun-infusing concept into a tangible brand experience. The mission was to encapsulate the essence of cooling down in style, blending the best of winery elegance with the carefree joy of a beach club. This early collaboration allowed us to seamlessly blend leisure and luxury, making sure Breeze stood out in the vibrant Swan Valley wine scene – in a way that resonates with both wine aficionados and those seeking unique leisure experiences.

Breeze Swan Valley social media tiles showing venue photography and event graphics
Breeze Swan Valley brand messaging laid out across a soft concrete backdrop
Breeze Swan Valley gift card design in green and cream with striped detail
Breeze Swan Valley signage poster displayed in a timber and concrete entrance
Hand holding a Breeze Swan Valley printed flyer against a soft cream wall
Breeze Swan Valley venue with an outdoor bar and pool surrounded by gum trees
Hand holding a green Breeze Swan Valley business card with striped edge
Breeze Swan Valley striped A-frame sign in a concrete courtyard
Breeze Swan Valley menu displayed on a brass stand at the venue entrance
Breeze Swan Valley opening announcement card with green stripes and umbrella illustration

Outcome:

The outcome is a brand that’s as relaxing, fun and memorable as the escape Breeze provides. From the visuals to the voice, every touchpoint invites visitors into Breeze’s captivating world. It’s a celebration of the new, the bold, and the fun – a place where every visit becomes a cherished memory.
Breeze Swan Valley promotional card photographed among vineyard rows
Breeze Swan Valley logo debossed into a concrete wall beside a timber lounge chair
Breeze Swan Valley umbrella and landscape line illustration on cream
Breeze Swan Valley wine bottle with a green and cream striped label
Breeze Swan Valley striped tote bag beside the venue pool
Breeze Swan Valley launch campaign image with the wordmark over a portrait

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