Client: De Mono – Chilean ready-to-drink cocktail brand
What we did: Strategy I Copywriting I Brand Identity I Packaging I Web Design I Web Development
Commercial Outcomes: Developed a distinctive market entry strategy for the Australian beverage market I Created a highly recognisable brand identity rooted in Chilean heritage I Built a scalable brand platform designed for future product expansion I Positioned De Mono as more than a drink, but an experience
Introduction:
Introducing De Mono, a brand inspired by one of Chile’s most beloved traditions.
Rich, velvety and full of character, De Mono was created to introduce Australian consumers to a taste of South American culture through a ready-to-drink cocktail experience that felt both familiar and entirely new.
BOAST partnered with the founders to create a brand capable of translating generations of heritage into something modern, memorable and shelf-ready.
Strategy and Execution:
The challenge wasn’t simply creating another bottled cocktail.
It was introducing an unfamiliar product to a new audience while preserving the warmth, personality and cultural significance that made it special in the first place.
We built the brand around the idea of adventure, celebration and shared experiences. A bold visual identity paired with a charismatic mascot helped create a world that felt playful, approachable and full of stories waiting to be told.
Wrapped in rich colour, expressive illustration and packaging designed to stand apart, De Mono became a brand that felt every bit as memorable as the drink itself.
The Result?
A distinctive brand world designed to capture the warmth, personality and spirit of South America while creating a clear point of difference within the Australian beverage landscape.
