Building a brand around homes that matter.

Client: Kindred Homes – NDIS Housing Developer

What we did: Branding | Website Design

Commercial Outcomes: Created a distinctive brand position within the NDIS housing sector | Developed a scalable identity system capable of supporting future growth and investment opportunities | Built a brand balancing investor confidence with human impact

Kindred Homes branded van in green, lilac and lime livery

Introduction:

Kindred Homes was created to challenge the idea that investment and impact need to sit at opposite ends of the spectrum. Focused on developing thoughtfully designed NDIS-approved homes, the business sought to create opportunities for investors while delivering high-quality living environments for people living with disabilities.
BOAST partnered with Kindred Homes to create a brand that balanced professionalism with warmth. One capable of communicating both the commercial opportunity and the human outcome behind every project. Through a welcoming visual identity, approachable messaging and a cohesive digital experience, we developed a brand designed to feel trustworthy, optimistic and purpose-driven from the very first interaction.

Kindred Homes hoarding banner on a construction site fence
Kindred Homes campaign poster with portrait photography on a garden fence
Kindred Homes housing campaign hoarding with portrait photography
Kindred Homes campaign messaging shown on two phone screens
Construction worker wearing a Kindred Homes branded hard hat
Kindred Homes branded crane hook against a blue sky
Kindred Homes livery applied to a concrete truck on a building site
Kindred Homes NDIS housing campaign hoarding beside a suburban home
Kindred Homes billboard on a city construction site
Kindred Homes campaign photography framed by the brand's curved graphic shapes

The Outcome:

The result was a brand that stands apart from traditional property and construction businesses.
By focusing on people first, Kindred Homes created a stronger emotional connection with its audience while still maintaining the credibility required to attract investors and partners. The final identity provides a clear foundation for future growth, helping position Kindred Homes as a trusted name within the evolving NDIS housing sector.