Meet Aussie Sunmate
A sunscreen brand engineered for athletes, born under the fierce sun of Australia.
Aussie Sunmate was created to do what others won’t—take sun safety seriously and treat performance like a non-negotiable. Backed by clinical trials, TGA-approved, and recommended by the Skin Cancer Foundation, this brand isn’t here to be another bottle on the shelf. It’s here to change behaviour. To make sun protection second nature for athletes across Australia—and soon, the world.
Scope: Strategy I Branding I UI/UX Design I Website Design
Built for Performance, Not Just Protection
This isn’t just a trend chasing product, jumping on the SPF bandwagon. This is a product that fixes real pain points—slippery grips on tennis rackets, stinging eyes on the bike, and runny formulas that athletes simply didn’t trust.
So that’s where we started: with the pro-athlete. Everything from the brand archetype to the tone of voice was built around enhancing their performance, positioning Aussie Sunmate as a reliable teammate. Protective, powerful, and always on your side. Messaging became less about health panic, and more about owning your game. It’s not “don’t forget sunscreen.” It’s “put it on, and play.”
A Brand That Plays to Win
The visual identity had to walk a fine line—sporty but elevated, premium but never soft. We built a brand that reflected Aussie grit, resilience, and ambition, paired with a sporty vibe that gave it credibility in the hands of high-performing adults.
Every detail mattered. Typography is confident and active. The colour palette is bold and unmistakable, just like the product. Packaging was designed to feel like sports gear, not skincare. You could throw it in your gym bag or hand it to a teammate mid-game and it would feel right.
The Result? A Brand That Raises the Bar
Aussie Sunmate launched with a clear vision and a fearless brand presence, entering a crowded category with focus, fire, and purpose. It’s not for everyone—and that’s exactly the point.
With backing from pro tennis players to the Australian Skin Cancer Foundation, Aussie Sunmate is earning loyalty not just for what it promises, but for how it performs. And as the brand grows, it’s not just defending skin. It’s redefining what high-performance sun care can be.
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