KIN Pilates entered a fast growing wellness market dominated by performance focused studios and outdated definitions of strength. They needed a brand that reflected a more holistic, inclusive approach to movement and positioned wellness as essential, not optional.
BOAST stepped in to shape a brand built for the next wave of wellness.
Scope: Strategy I Branding I Packaging I Website Design | Brand Shoot | Art Direction
BOAST partnered with KIN Pilates to deliver brand strategy, visual identity and website design, shaping KIN as a modern movement practice rooted in connection and long term wellbeing. We also led the creative and art direction for the brand shoot, capturing intentional movement, presence and human connection through authentic, experience led imagery.
KIN Pilates launched with a confident and cohesive brand that stands apart in the wellness space. The result is a future facing movement practice that resonates deeply with a new generation and redefines what strength looks like on and off the mat.
Bragging Rights
“I just want to say a huge thank you for everything this year. I genuinely can’t believe KIN has come to life the way it has, and that’s so thanks to you and your team. I’m incredibly grateful for all your effort, care, and support.”
– Grace L, Founder
INSTAGRAM. LINKEDIN. PRIVACY. ©BOAST 2025 all rights reserved.
INSTAGRAM. LINKEDIN. PRIVACY. ©BOAST 2025 all rights reserved.
