Client: Lippy – festival-inspired cosmetics brand redefining beauty norms
What we did: Strategy I Copywriting I Branding I Packaging I Website Design I Launch Campaign I Marketing
Commercial Outcomes: Created a bold packaging system designed to reduce unnecessary waste I Developed a highly differentiated beauty brand within a saturated cosmetics market I Positioned Lippy around youth culture, nightlife and self-expression I Built a cohesive digital and physical brand world designed for social sharing and cultural relevance I Established a strong visual identity built around rebellion, freedom and individuality
Introduction:
Meet Lippy: the lipstick brand that’s redefining beauty norms.
Envisioned as the ultimate companion for the carefree, fun-loving humans who light up at festivals and raves, Lippy was never designed to be another beauty brand sitting quietly on the shelf.
Crafted like a crayon to cut down on unnecessary packaging, Lippy offers vibrant, long-lasting colour that’s designed to keep up with its wearer’s wild side. It’s snog-proof, fun-proof, rave-proof, and smudge-proof—ready for anything and everything.
BOAST partnered with Lippy to shape a brand world bold enough to stand apart in an already oversaturated beauty category while still feeling playful, culturally aware and impossible to ignore.
From the get-go, Lippy was all about breaking the mold. The brand’s founders came to us with a vision to stand out in the saturated beauty market, not just with their innovative product but with a brand personality that screams independence and boldness.
Our challenge was to encapsulate the essence of a brand that’s as lively and dynamic as those that will wear it.
Strategy & Execution:
From the get-go, Lippy was all about breaking the mold. The brand’s founders came to us with a vision to stand out in the saturated beauty market, not just with their innovative product but with a brand personality that screams independence and boldness. Our challenge was to encapsulate the essence of a brand that’s as lively and dynamic as those that will wear it.
From the beginning, the strategy centred around rejecting traditional beauty standards in favour of something louder, messier and far more fun. Rather than positioning Lippy around perfection or polished femininity, BOAST built the brand around energy, rebellion and the kind of confidence that comes from not caring about getting lipstick on your drink.
The visual identity intentionally leaned into high-saturation colour, festival culture and playful disruption. Creating a brand that felt equally at home in a handbag, backstage at a festival or scattered across a bathroom counter at 3am. At a product level, the crayon-inspired format became a core part of the storytelling itself. Less waste, less unnecessary packaging and less preciousness around beauty overall.
Across strategy, branding, packaging and digital design, every touchpoint was created to position Lippy as more than makeup alone. Instead becoming an accessory for adventure, self-expression and nights people actually remember.
Our journey with Lippy kicked off with defining its identity—vivid, vivacious, and a little rebellious. We needed the brand to resonate with young, energetic women looking for makeup that is as resilient as they are.
Commercial Outcome:
The result? Lippy is heading to market having carved out a niche for itself as the go-to lipstick for festival-goers and party lovers. It’s more than makeup; it’s an accessory for adventure, a must-have for anyone who wants to make a statement without saying a word. Initial testers have been praising not just the quality of the lipstick but the ethos of the brand-bold, sustainable, and utterly fearless.
The result? Lippy is heading to market having carved out a niche for itself as the go-to lipstick for festival-goers and party lovers. It’s more than makeup; it’s an accessory for adventure, a must-have for anyone who wants to make a statement without saying a word. Initial testers have been praising not just the quality of the lipstick but the ethos of the brand—bold, sustainable, and utterly fearless.
